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Music producer Mark Ronson is teaming up with Gucci to design an exclusive line of athletic shoes for the Italian fashion label's new pop-up trainer store.
The store, created by Gucci's Frida Giannini, will travel to some of the world's fashionable cities and will stock 18 shoe designs in total, with 16 sneakers for men and 2 for women.
Ronson will design one unisex Gucci pair in every city, with each pair priced at $500 to $600.
The first stop of the pop-up store will be in SoHo New York in October. Cities included in its route include London, Paris, Berlin and Tokyo.
From the RACKED:
Sibling DJs Mark and Sam Ronson are taking a page out of their sis Charlotte's playbook with their respective recent endeavors: each has designed a sneaker for a different fashion brand. According to Elle UK, Mark has designed "one exclusive, unisex trainer for each city" that will house Gucci's new pop-up shop (New York, London, Paris, Berlin and Tokyo included). Purchases will also come with "a custom 12-inch vinyl record with exclusive tracks, produced by Mark Ronson, as a gift with the Gucci Ronson sneaker," adds Dazed Digital.
Sam, on the other hand, lent her name and sneaker expertise to updating Supra’s Indy NS model for fall 2009 (images of which can be seen here). Sam will celebrate the launch of her sneaker with a party this Saturday in Chicago that'll include a performance by Wu-Tang Clang's GZA. And, come October, we're sure Gucci will be celebrating the launch of its NYC pop-up shop and limited edition Mark Ronson kicks with quite a fete as well.
